Mug Half Full is a cozy, book-themed coffee shop concept that I developed, focusing on warmth, community, and mental well-being. I designed the full brand identity, including the logo, color palette, typography, and a comprehensive brand book to establish a cohesive visual and storytelling experience. The project captures the inviting essence of the café, blending comforting aesthetics with a mission-driven approach to create a space where coffee and conversation go hand in hand.